It’s surprisingly easy for a marketing agency to make underperforming campaigns look like wins. How do you guard yourself against marketers who exaggerate your results? Also, NAP consistency—the definitive answer!

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Yeah, it’s scummy, but not all marketers have your best interests at heart. More perniciously, data can be spun and credit can be misattributed. Less so, inexperienced consultants misinterpret your campaign data and draw the wrong conclusions. Either way, bad insights lead to bad decisions—and those decisions can cost your firm big. You, dear lawyer, need to know enough about your marketing data to avoid being taken advantage of. Gyi and Conrad are here to help.

Later, the guys answer a YouTube question on NAP (Name-Address-Phone) consistency. So, is your NAP consistency negatively affected by using a call tracking number along with your primary phone number? Usually, no! Unless you screwed something up on your site—Gyi tells you how to make sure everything’s as kosher as a pickle.

The News:

Darnit—the robots aren’t supposed to solve your legal problems anymore: OpenAI is no longer giving legal advice.
To retract, or not to retract… For now, we’ll call it a news update: Scorpion confirmed that they do break out branded vs. non-branded campaigns in their reporting, so that’s good.

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