

EP 80: When and How To Use Midjourney for Growth
Aug 15, 2023
Drew Brucker, VP of Growth at Lasso, shares his expertise in leveraging Midjourney for business success. He discusses how this AI tool can enhance branding and streamline creative processes, positioning it as a game changer for marketers. Drew highlights the importance of experimentation and community engagement, suggesting that insights from others can foster growth. He also emphasizes Midjourney's constant improvements and its potential to turn creative endeavors into profitable side hustles.
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The Death of Stock Photography
- Stock photography, as we know it, is dead due to Midjourney's rise.
- Companies now create unique, brand-specific visuals instead of generic stock photos.
Lasso's AI-Powered Event
- Lasso used ChatGPT to brainstorm a Wild West theme for a customer event.
- Midjourney created all event assets, including swag designs, showcasing practical AI integration.
Visual Use Cases for Midjourney
- Consider various visual uses within your company, like articles, podcasts, or social media.
- Replace generic stock photos with unique, on-brand visuals generated by Midjourney.