Drew Brucker, VP of Growth at Lasso, shares his expertise in leveraging Midjourney for business success. He discusses how this AI tool can enhance branding and streamline creative processes, positioning it as a game changer for marketers. Drew highlights the importance of experimentation and community engagement, suggesting that insights from others can foster growth. He also emphasizes Midjourney's constant improvements and its potential to turn creative endeavors into profitable side hustles.
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insights INSIGHT
The Death of Stock Photography
Stock photography, as we know it, is dead due to Midjourney's rise.
Companies now create unique, brand-specific visuals instead of generic stock photos.
question_answer ANECDOTE
Lasso's AI-Powered Event
Lasso used ChatGPT to brainstorm a Wild West theme for a customer event.
Midjourney created all event assets, including swag designs, showcasing practical AI integration.
volunteer_activism ADVICE
Visual Use Cases for Midjourney
Consider various visual uses within your company, like articles, podcasts, or social media.
Replace generic stock photos with unique, on-brand visuals generated by Midjourney.
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Sure Midjourney can generate fun and jaw-dropping images. But how can it actually be used to grow your career or business? Today Drew Brucker, VP of Growth at LASSO, joins us to break down how you can leverage Midjourney for growth.
Timestamps: [00:01:18] Daily AI news [00:04:20] About Drew and LASSO [00:06:30] The power of Midjourney [00:09:10] The future of stock photography [00:12:42] Using Midjourney for growth [00:16:57] Turning Midjourney into a side hustle [00:22:00] Midjourney is constantly improving [00:23:45] Drew's advice on starting Midjourney
Topics Covered in This Episode: - Importance of actively experimenting and playing with Midjourney - Understand the program's potential uses - Benefits of using Midjourney on Discord - Ability to see others' prompts and learn from their outputs - Target audience for using Midjourney - From individual contributors to C-suite executives - Reasons why using Midjourney is important - Money, time, compromise, competitive advantage, scalability, enhanced creativity, potential virality - Allocation of time and energy to Midjourney for continuous improvement - The future of stock photography and the rise of unique visuals - Companies pivoting to create their own visuals - Shutterstock introducing 360-degree image feature - Advantage of using Midjourney - Ability to have any dimension and filter images easily - Choosing between stock photography and Midjourney - Side hustle potential in Midjourney work and getting started - Invitation to sign up for the newsletter - The speaker's belief that stock photography will die but existing partnerships may continue - Time and resource-saving benefits of using Midjourney - Speaker's experience using Midjourney for a customer event campaign - Learning curve and future accessibility of Midjourney - Opportunities for using Midjourney as a side hustle - Announcement of Microsoft Azure ChatGPT and Defcon events - Expectation of new features in Mid Journey - Advice for newcomers and t
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