Better Done Than Perfect SaaS Content Strategy with Nicole Kow
What can we do to create impactful content for our SaaS? In this episode, we talk to Nicole Kow, a B2B marketing consultant and content strategist. You'll learn how to avoid a common content strategy pitfall for many companies, tips for content research, resources for improving writing, and more.
Visit our website for the detailed episode recap with key learnings.
- nicolekow.com — Nicole’s consultancy
- CodeSubmit, TrekkSoft — some of Nicole’s clients
- Reddit, Quora — great locations for research
- On Writing Well — a book by William Zinsser
- Don't Make Me Think — a book by Steve Krug
- Elizabeth Gilbert, Ann Patchett — some of Nicole’s favorite writers
- Animalz — content marketing agency
- Asana, Intercom — companies with examples of strong written content
- Grow Your Content Marketing as a Team of One
- The Evolution of Developer Salaries: Looking Back 20 Years
- Developer Burnout: Why It Happens and What We Can Do About It
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