The Rubin Report

Major Company’s Must-See Ad May Be the Official Death of Woke

Jul 28, 2025
A controversial ad featuring Sydney Sweeney for American Eagle sparks debate, possibly signaling the end of woke advertising. Tensions rise as white liberals accuse the ad of eugenics. Meanwhile, a historic trade deal between the EU and the U.S. marks a significant shift in economic strategies post-Trump's tariffs. Tulsi Gabbard and Stephen A. Smith weigh in on political controversies, while Nancy Pelosi reflects on the Democrats' 2024 election handling. The podcast dives deep into media bias and the complexities of national identity.
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INSIGHT

Culture Shift in Advertising

  • American Eagle's new ad with Sydney Sweeney replaced "woke" body positivity with traditional aspirational beauty.
  • The ad's success shows culture is shifting back to using attractiveness to successfully sell products.
INSIGHT

Misguided Criticism of Ad

  • Critics falsely accusing the ad of promoting eugenics reflect a broken, oversensitive left.
  • Ads are aspirational by design and shouldn't be mischaracterized for showing beauty and traditional traits.
INSIGHT

Brands Shift Away From Wokeness

  • Major brands like Nike have moved away from woke ideology towards family values and fitness.
  • The cultural pendulum is swinging back to aspirational, traditional advertising after market failures from wokeness.
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