Bloomberg Talks O'Shea Jackson Sr "Ice Cube" Talks BIG3 Season Eight
Jun 20, 2025
Ice Cube shares insights on the Big3 basketball league's shift to a city-based model, focusing on community engagement and fan excitement. He dives into team valuations, revealing optimistic growth predictions that suggest franchises may be undervalued. The conversation also highlights the league's journey from initial skepticism to gaining respect in the sports world, bolstered by partnerships and NBA legends' involvement. Ice Cube’s passion for transforming the game shines through as he outlines his vision for the league's future.
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Big3's Unique Passion and Style
- The Big3 league thrives on passion and personality rather than robotic play.
- It offers exciting entertainment with good basketball during a low season period.
Growth Drives City-Based Teams
- Transitioning Big3 from a touring format to city-based teams was essential for growth.
- Local team owners will help plant flags and expand the league globally in cities like London and Mexico City.
Big3 Team Valuations Rising
- Big3 team valuations are just beginning to rise with huge upside potential.
- Getting in early offers a bargain compared to other sports franchises.