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Another KlaviyoBOS interview with Jon Palmer, Marketing Director at HYLETE, an innovative community built, backed, and driven fitness apparel brand, with 20-40% YOY growth, 50% of revenue tracked via Klaviyo Click, 80% average open rate on flows and powered by 200+ behavioral flow emails.
We talk about how Jon's team us Klaviyo as CRM that glues otherwise siloed customer touchpoints into a coherent and personalised customer journey flow.
Here is a summary of what was discussed:
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