The Secret Powers of a Generalist - Anneka Gupta, Co-President of LiveRamp [S2.E3]

I am thrilled that Anneka Gupta has joined as the guest of this episode. Anneka is one of the rising stars in the US technology scene. She is currently the co-president of LiveRamp, a New York Stock Exchange Listed $2b business with offices around the world. Her own corporate journey is as fascinating as the company itself – a journey that highlights the potential of ‘generalists’ with ambition and passion, who when a new door opens, have the courage to explore it with their full attention and heart.

She started as an engineer at Liveramp straight out of college when the business had just 20 employees, and while it was a division of Axiom, she worked her way up to become the Co-CEO and lead over 1,200 people. She gives some great insights as to why, when LiveRamp was acquired by Axiom, she insisted the business ring-fence its highly agile and mission driven culture, and operate as a stand alone business, rather than be subsumed by its owner. As a young leader, she gives invaluable views on the challenges of leading a hyper-growth business in an ever changing world - how she has managed both cultural transformation and innovation, and the lessons she has learned along the way. As a ‘culture carrier’, she is the epitome of a modern-day leader, whose voice will only become more well known around the world in the coming years.

For those interested in further insights and commentary, TDM Growth Partners has been posting to their new medium publication – TDM tidbits – which can be found at medium.com/tdmtidbits. If easier, we always post all our content to twitter, so if interested, follow @tdm_growth to and get all the news and views there.

You can always find me on twitter @eddiecowan.

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