Do You Do Or Do You Know?

Talking Points

• How do you know if you’re limiting yourself?
• What are skills which aren’t risky and are easily priced?
• The difference between someone who does something or someone who knows something
• Addiction to “saving the day”
• Gouging versus getting money for your services
• How the “hero’s journey” works with our clients’ stories
• The importance of delegation
• Guide versus “Doing It for Them”
• Why do when you can teach?
• How to keep your skills sharp when you are teaching
• Letting go of what’s not strategic
• Writing a book
• Charging services for “knitting”
• The problems with hourly billing
• Developing your IP (intellectual property)

Quotable Quotes

“If you really care about your craft, and you want to spread it, you’re not going to be able to do that if you’re always a fireman putting out fires.” – JS

“You don’t really want to be Luke [Skywalker] in your marketing, you want to be Obi-Wan.” – JS

“There’s that shift in your mind where you don’t just have to ‘do’, you can teach, you can coach, you can show the way, you can be the guide.” – RM

“If you approach your consulting as a technician, you’re never going to solve the bigger problems of the organization.” – RM

Links and Resources

• The E-Myth Revisited by Michael Gerber
• Building a StoryBrand by Donald Miller
• Flawless Consulting by Peter Block