In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Scott Britton, Co-Founder at Troops.ai.

Scott is a Co-Founder at Troops that leads their growth organization. He defines what community means at Troops and is hyper-focused on ensuring that Troops can add value to the conversation.

For Troops, they’ve tried various ways of building community and are continuously working on it, yet enjoy 3x and 4x time customers. If Scott were going to start Troops over again, he’d select a single conversation they’d own and build ways, such as a Slack community, to have people who wish to be part of that conversation join in.

He shared some lessons the Troops team has learned on their journey to building community, as well as why, he believes, some companies can build communities around their product. Scott discusses the “Halo Effect” that community can create for your business.

Lastly, he shares his predictions for community within the B2B tech space.