In this episode, Fiona talks about the importance of psychological needs in building an engaged audience and community for your brand. Discover how understanding and aligning with these needs can significantly impact your marketing strategy and business growth. Tune in!

You'll Learn How To:

• Differentiating between physiological and psychological needs
• Exploring Maslow's hierarchy of needs
• Psychological need for pattern recognition
• Building trust through consistency in brand messaging
• Examples of pattern recognition in daily life and business
• The importance of belonging in brand engagement
• Examples of brands fostering a sense of belonging
• Understanding colour psychology 
• Utilizing colours to evoke specific emotions 
• Incorporating colour psychology into brand collateral and messaging
• The impact of colour choice on customer perception and experience

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