Discussion on setting up big projects and campaigns for small firms, including getting executive buy-in and maintaining momentum. Importance of setting meaningful deadlines and balancing goals with prioritization. Focus on communicating and reinforcing goals within the company and the challenges of distractions.
Setting goals for small firms with lots of small tasks is a challenge requiring executive buy-in and maintaining momentum.
Balancing front-end design updates with back-end infrastructure changes is essential to prevent dated appearances and prioritizing amidst business priorities.
Deep dives
Setting and overcoming anxiety related to speaking engagements
The host discusses their experience with anxiety regarding public speaking and how they have overcome it. They mention signing up for two speaking engagements and how they had previously avoided them due to anxiety. After teaching for six months and gaining more experience, they feel more focused on delivering information rather than fearing speaking in front of people.
Navigating security questionnaires and the importance of SOC 2 certification
The host talks about the process of filling out security questionnaires and the importance of achieving a SOC 2 certification. They explain that while they can answer the questionnaires and have no issues, having the certification adds credibility and simplifies the process. They mention having a conference call with a company to discuss steps for achieving SOC 2 certification and how it will be a focus in the second quarter of the year.
The challenges of long-term planning and goal prioritization
The host delves into the topic of long-term planning and road mapping, specifically focusing on how to determine when to pull the trigger on long-term plans. They discuss the challenges of setting deadlines and balancing workloads. The host emphasizes the importance of managing expectations, acknowledging trade-offs, and keeping goals and initiatives from fading out. They also mention the significance of involving the team in the planning process and focusing on high ROI projects and technical debt reduction.
Balancing front-end improvements with back-end infrastructure changes
The host reflects on the importance of balancing front-end design updates with back-end infrastructure changes. They specifically mention the need for a redesign of the marketing site and application interface to prevent them from appearing dated. The host highlights the benefits of using static site generators like Gatsby and explains the motivation behind these design updates, including maintainability and user perception. They acknowledge the challenge of prioritizing these changes amidst other business priorities.
Don is setting up goals for AspirEdu for 2019, which takes us into a discussion about how to set up big projects and campaigns for small firms that have lots of small tasks to get done at the same time. How do you get executive buy-in, maintain momentum, and prevent project goals from fading away amongst other distractions?
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