Back by popular demand, on Friday's show Ron and Ed will interview Tim Williams, a noted author, international speaker, and presenter for major advertising associations, agency networks, universities, and business conferences worldwide. Tim is author of the books, "Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out," ranked by Amazon as one of the top ten books on brand building; "Defining the Agency Brand," published by the American Association of Advertising Agencies is regarded as the standard in agency brand development; and his latest book is "Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success." Tim is a major thought leader and consultant to advertising agencies worldwide, specializing in pricing, business model innovation, positioning, and strategy.
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD