In Episode #437, Eric and Neil discuss how to create an irresistible product or service guarantee. Tune in to learn what some of the big brands are doing to provide top-notch service guarantees and how you can effectively implement your own.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Create an Irresistible Product or Service Guarantee
00:38 – The baseline is to have a 30-day money back guarantee
00:55 – One of the craziest ideas Neil has heard of is having double money back guarantee
01:22 – With Nordstrom and Zappos, you can return an item as long as you have a receipt
02:27 – Amazon is committed to giving the best customer service
- 02:37 – Eric bought a TV from them that wasn’t in the best condition when it arrived; Amazon sent a new one without asking for the first TV back
03:06 – Your guarantee should reflect the quality of your product or service
03:45 – Marketing School is giving away 90-day FREE trial of Crazy Egg which is a visual analytics tool
- 03:55 – Go to SingleGrain.com/giveaway to get your FREE copy
04:00 – That’s it for today’s episode!

3 Key Points:

A 30-day money back guarantee is the baseline for all guarantees.
If you have an awesome guarantee, it should reflect the quality of product/service that you have.
Some tend to abuse guarantees, so you must trust in your product or service quality.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Diffblue launches a free community edition of its automated Java unit testing tool