Teri Agins on How Fashion and Celebrity Interface, and How the Power of Celebrity Has Changed the Fashion Industry Forever

When it comes to fashion journalists, the crème de la crème is my guest today, Teri Agins. Today’s episode is celebrating the 10-year anniversary of Teri’s book Hijacking the Runway: How Celebrities Are Stealing the Spotlight from Fashion Designers, which speaks to how celebrity interfaces with fashion and how fashion interfaces with celebrity. There used to be a delineation between fashion designers and fashion and supermodels on the one hand, and then celebrities, like actors and actresses and musicians, on the other. On the show today, Teri talks about when those lines started to blur, and when celebrities could no longer be one note—in addition to being, say, an actor, or a musician, or what have you, seemingly every celebrity now has a perfume, or a beauty line, or a fashion collection, or some kind of alcoholic beverage, or some (if not many) entrepreneurial ventures. It’s almost like being an actor is just the launchpad to becoming a multihyphenate and a mogul. It wasn’t always this way, believe it or not. In today’s episode we talk about how so-called “traditional” fashion designers feel about celebrities like Jessica Simpson, Victoria Beckham, and Mary-Kate and Ashley Olsen (of the brand The Row) infiltrating the fashion industry; when celebrities decided to not just endorse products but own them; the magic formula as to why some celebrity fashion brands take off and some flop; how the emergence of reality stars changed the game even further; and how the pendulum swings both ways, as some designers are coming to prominence or deepening their fame on reality television as well (think, in particular, Project Runway). Let me tell you about the powerhouse that is Teri: she worked as a writer for Fairchild Publications in the 1970s, and after she and her former husband moved to Brazil for five years, she worked as a freelance writer for The New York Times and Time. In 1984, she became a reporter at The Wall Street Journal, where she wrote a business column; in 1989, Teri was assigned to develop the fashion beat for The Wall Street Journal, covering fashion from a business perspective. She was named senior special writer in 1995 and retired from The Wall Street Journal in 2009 but continues to freelance for them, including writing the popular fashion column “Ask Teri.” She has also written for Vogue, Town & Country, Essence, Harper’s Bazaar, and more. In addition to Hijacking the Runway, Teri also wrote the book The End of Fashion: How Marketing Changed the Clothing Game Forever. Quick aside—in the middle of our conversation, New York City experienced a 4.8 magnitude earthquake—remember that last Friday?—and, true to the force of nature Teri is, she didn’t even bat an eye. I can’t wait for you to meet this dynamic woman and learn from her expertise.

Hijacking the Runway: How Celebrities Are Stealing the Spotlight from Fashion Designers by Teri Agins