Why Is the Drinks Biz Buzzing About "Total Beverage?"

Adam, Joanna, and Zach discuss the convergence of beer, wine, spirits, and seltzer towards a flavor-forward model for drinks, where the alcohol source is secondary to the flavor on the label. What's driving this trend, why are the big drinks companies leaning into it, and what does it mean for drinkers? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, Stitcher, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.

Joanna is drinking: Hopped Lemonade from Devil's Foot Beverage Company

Zach is drinking: Piña Margarita at El Moose

Adam is drinking: Tenuta delle Terre Nere Etna Rosato

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