Scale Your SaaS 154: Ways to Improve Sales through Humour and Community – with Ross Pomerantz
EPISODE SUMMARY
Ross Pomerantz, the brain behind Corporate Bro and the “General” of The War Room, discusses his passion for sales, his crusade against the marginalization of salespeople, and his incorporation of comedy into sales with Matt Wolach, the host of SaaS-Story in the Making Podcast.
Ross also discusses the importance of belonging to a community of peers in the sales world. While sharing tested tips for success in sales, Ross also shares customer engagement rules in a sales process and the perfect way to go about content creation. Ross caps it all off with a piece of advice to software founders.
PODCAST-AT-A-GLANCE
Podcast: SaaS-Story in the Making.
Episode: Ways to Improve Sales through Humour and Community.
Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor.
Guest: Ross Pomerantz, General of The War Room, and Head of Community at Bravado
TOP TIPS FROM THIS EPISODE
- Enjoy All that Comradeship Offers
- Try to Disarm Your Prospects
- Stick to it, Stick by it, and Stick with it
- Guide Yourself with a Process
EPISODE HIGHLIGHTS
- Better a Community Man than a Lone Ranger
- Be Self Aware
- Just Do It
- TOP QUOTES
Ross:
[08:05] “The good and bad thing about sales is that there are no silver bullets.”
[15:53] “The most difficult thing to do is to create content about everything”
[19:29] “Take all the bits from successful sales reps and make them your own”
[22:08] “Get past the fact that nobody cares”
LEARN MORE
To learn more about Ross Pomerantz and Corporate Bro, visit: https://www.corporatebro.com/
You can also find Ross Pomerantz on LinkedIn at https://www.linkedin.com/in/corporatebro/
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.
As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-matt
Get even more tips by following Matt elsewhere: