
Open Residency Simon Molnar - Why Stores Are Struggling — and How to Reinvent Them
Nov 18, 2025
Simon Molnar, founder of Flagship.ai and former Afterpay operator, delves into the overlooked potential of brick-and-mortar retail. He explains why 83% of shopping occurs in stores despite a lack of data, and introduces the innovative 'money map' that provides granular revenue insights. The conversation covers how technology enhances visual merchandising, the importance of hiring for humility, and the art of building strong teams. Molnar also shares insights from his time at Afterpay and emphasizes customer service as a key growth driver.
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Store Data Is The Missing Funnel
- Brick-and-mortar stores lack a data layer equivalent to e-commerce funnels and run largely blind.
- Flagship maps revenue to individual square feet so retailers can measure and optimize in-store performance.
Digitize Visual Merchandising Now
- Move visual merchandising from PDFs and guesswork into a drag-and-drop tech workflow.
- Track placement, tie sales to placement, and iterate like you do with digital creative.
In-Store Real Estate Is A Funnel
- Treat store areas as funnel stages: window = ad, front table = homepage, deeper racks = product pages.
- Evaluate each zone's role and remove underperforming items like you would poor-performing creatives.
