AI-Driven Marketer: Master AI Marketing To Stand Out In 2025

Mastering ChatGPT-5 Like a Pro: The Ultimate Guide

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Aug 15, 2025

Dan Sanchez dives into the exciting world of ChatGPT-5, exploring the polarizing reactions among marketers. He discusses the groundbreaking advancements this AI model brings and offers practical tips to leverage its full potential. The conversation shifts to the rising importance of AI agents in marketing, highlighting how ChatGPT's new features can transform the landscape. Listeners gain insights into optimal usage strategies and the practical steps needed to stay ahead in an evolving digital environment.

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INSIGHT

Incremental But Meaningful Upgrade

ChatGPT-5 is an incremental improvement across many areas rather than a single dramatic feature leap.
Its value comes from cumulative refinements that make everyday use noticeably better.

INSIGHT

Democratizing Reasoning Models

OpenAI consolidated advanced reasoning into a single accessible model so users don't need multiple picks.
Most users previously stuck to 4.0, so bundling reasoning into 5 increases real-world utility.

ANECDOTE

Users Missed Old Personality

Many users preferred 4.0's more affirming personality and complained when 5 pulled that back.
Dan says his account instructions already gave his GPT a humorous tone, so he didn't notice the change much.

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In this AI marketing podcast episode, Dan Sanchez dives headfirst into the whirlwind of reactions surrounding ChatGPT-5. With some marketers thrilled and others furious, Dan cuts through the hype to offer a grounded take on what's really happening with this major AI update. He explains why GPT-5 is a massive leap forward, how OpenAI's strategy democratizes access to advanced AI, and what practical steps you can take as a marketer to get the most from this new model.

My Favorite AI Tools

Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
High Level (My all in one marketing platform) - https://danchez.com/highlevel
Zencastr (Best AI podcast tool) - https://danchez.com/podtools
n8n (my favorite AI automation tool) - https://danchez.com/n8n

Resources Mentioned

Full Guide On Customizing ChatGPT: https://www.youtube.com/watch?v=D-n0IuKpo6A
Giovanni Beggiato's OpenAI Agent Guide Slide Deck — https://www.linkedin.com/feed/update/urn:li:activity:7360626057139433472/
Nicole Leffer's Prompt Strategy — https://www.linkedin.com/posts/nicoleleffer_if-you-use-chatgpt-it-is-gold-to-understand-activity-7360804026424147968-krdW?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA
InstaPost GPT for LinkedIn Content — https://go.danchez.com/instapost

Timestamps

00:00 – The polarizing reaction to ChatGPT-5
01:30 – Results from Dan's LinkedIn poll
03:00 – Why OpenAI hyped GPT-5 (and what actually changed)
05:00 – The real power of GPT-5: better access, streamlined experience
06:30 – Personality backlash: users missing old affirming behavior
09:00 – The importance of AI pushing back, not affirming everything
11:00 – Bugs, glitches, and rollout pains
13:00 – OpenAI’s response and fixes
15:00 – How to organize your ChatGPT account for best results
18:00 – Context Engineering: give it the right data, not all the data
20:00 – Tuning how much GPT-5 "thinks" with reasoning prompts
22:00 – Beginner guide to AI agents and why they matter now