Episode 159 - The Top KPI of International E-Commerce - Ralph Dangelmaier, CEO, BlueSnap

If you’re an e-commerce merchant selling across border, you’ve got to answer a few questions:

1. What methods of payment should you support in each country you sell in? Not every country is as infatuated with cards as is the U.S.
2. And even if customers in those countries are using cards, how do you optimize your authorization rate? If you’re not sophisticated about this, your decline rate could exceed 40%, a huge hit. It turns out routing transactions via local acquiring banks is one answer. But how do you do that?
3. Subscription services store card numbers or a tokenized version to initiate periodic payment transactions. They never want to have a card declined because they, honestly, don’t want to have to contact customers to request they update their card account info because some portion of those customers are going to decide to cancel little used subscriptions. How does a merchant mitigate those lost payments?

Serving the e-commerce needs of merchants operating across borders is a primary focus of payments service provider BlueSnap. In this conversation with BlueSnap CEO Ralph Dangelmaier and Payments on Fire® host George Peabody, you’ll hear how multiple discrete steps combine to keep AUTH rates high and costs in line.

You’ll also hear from Ralph, a respected payments industry veteran, his views on fintechs and the opportunities available to new players in payments.

Come to the Payments on Fire® website for:

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• Podcast transcript
• The complete Payments on Fire® episode catalog
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