WTF Gym Talk

Client Experience Audit

Apr 7, 2025
Learn how to objectively audit client experiences in gyms by stepping into the shoes of potential customers. Discover the balance between automated communication and personal touch for better retention. Uncover innovative software solutions that tackle the challenges of personalized fitness programming and ensure transparency in client progress. Plus, explore how tools like Team Builder can elevate professionalism in coaching, helping gym owners streamline their operations and enhance client satisfaction.
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ADVICE

DIY Client Experience Audit

  • Audit your client experience twice a year, even with a simple "secret shopper" approach.
  • Track every interaction and the time it takes, from initial contact to sales pitch.
ADVICE

Overuse of Caps and Emojis

  • Avoid excessive capitalization, bolding, and emojis in automated messages.
  • These tactics can appear unprofessional and deter potential clients.
INSIGHT

Automation as a Supplement

  • Automation should supplement, not replace, human interaction in lead nurturing.
  • Use automation when no one is available to respond in real time.
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