The SportsGrad Podcast #267: 10 years at Toyota on the brand side of sport sponsorships with Chelsea Guy
Meet Chelsea Guy, Partnerships Manager and Digital Marketing Specialist - she has over 10+ years of experience working with Toyota Australia, and now with major events at the Melbourne International Comedy Festival.
Chelsea is no stranger to a huge partnership, with her role at Toyota leading her to work with the likes of the AFL, and the Australian Olympic Committee.
From the reception and admin team at Toyota, she worked her way up to Senior positions through internal promotions, which led her to living both around Australia, and in Japan to work on the Tokyo Olympics.
In this episode, she talks about her journey through different positions, how they navigated the Olympics through a pandemic, what responsibilities she has in her role, and the skills needed to work in a partnerships team.
If you’re looking to transition from one industry to another, move overseas to work, or learn how to constantly grow and develop within an organisation, this pod is for you!
In today's episode we cover:
(00:00) Introduction
(04:21) Community Update
(08:23) Welcome Chelsea
(09:54) Quick Fire Questions
(18:59) Chelsea’s start in the Sports Industry
(24:12) Series of roles leading into the role at the Melbourne International Comedy Festival
(31:28) Challenges of working at the Tokyo Olympics during the COVID period
(34:08) Impact of COVID on Toyota’s athlete sponsorships
(36:20) Chelsea’s role at Toyota post the Tokyo Olympics
(46:38) How did Chelsea realize it was time to make a switch from the AFL
(47:47) Chelsea’s Day to Day at the Melbourne International Comedy Festival
(49:09) Difference between Chelsea’s current role and her previous role at Toyota
(51:25) Skills required to work in a partnerships role
(52:25) Chelsea’s advice for people starting a role in partnerships
(55:00) ASK SPORTSGRAD
Additional episodes you may enjoy 👇
#153 - Michael Wolfert Jr (Cincinnati Bengals) - BTS of the Super Bowl
#229 - Jordan Iannuzzi (New York Red Bulls) - How to sell sponsorship in the MLS
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This episode is brought to you by Deakin University, the Official Education Partner of The SportsGrad Podcast. Find out why their Master of Business in Sport Management is not one of, but the best one in Australia ranked at #1 at www.deakin.edu.au
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