As the world of craft spirits continues to change and evolve, so has the world of craft mixers.
The leader of the pack, Fever Tree has recently brought out three new flavours that centre on the humble Ginger Root. These new expressions, smoky ginger ale, spiced orange ginger ale and a ‘refreshingly light’ version of their premium ginger ale, open up a whole new subcategory.
To discuss these developments and what they mean to your home bar, we talk with Fever-Tree USA CEO Charles Gibb.
