Rory Smith, the Chief Soccer Correspondent for the New York Times and author of "Expected Goals," dives into the evolution of data analytics in football. He discusses its profound impact on tactics, player recruitment, and the ongoing changes in gameplay strategies. The conversation highlights innovations like short goal kicks and tactical fouling. Smith also emphasizes the critical need for synergy between analytics and traditional coaching, exploring how data has revolutionized everything from defensive lines to pressing tactics in modern football.