James Reed: all about business 41. The new poverty line: How working professionals are being pushed into hardship and what to do about it| Mark Game
Just last week, a Data Analyst was forced to turn to charity to feed his family. Once secure in a stable profession, he is now among the growing number of educated, working professionals whose livelihoods have been eroded by soaring inflation, pushing them into hardship. And the crisis shows no signs of easing.
In this week’s episode of All About Business, Mark Game, Co-Founder of The Bread and Butter Thing. They’ve built a business where commercial success and social impact go hand in hand, offering help by rescuing surplus food from major retailers and getting it into the hands of those who need it.
Mark’s model of supermarket surplus into consistent, dignified support for thousands of working families proves that you can build a sustainable, logistics-driven business while maintaining dignity and delivering real impact. And your business can partner with them to drive meaningful change.
James and Mark explore how poverty has changed, why stigma keeps people silent, and how The Bread and Butter Thing is using smart logistics and scalable systems to meet real human needs, with empathy, efficiency, and long-term impact that goes beyond just food on the table.
02:27 The Bread and Butter Thing: Impact and operations
07:28 Challenges and solutions in food redistribution
09:06 The role of community and volunteers
25:38 Mark Game's personal journey
32:03 Building management teams
35:16 Opening new hubs
42:53 Community and confidence
53:08 Sustainability and growth
59:28 Future goals and reflections
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