The Healthtech Marketing Show: The Health Tech Marketing Outlook for 2024 with Adam Turinas

Are you ready for 2024?

To help you plan for the new year and take advantage of key opportunities, host Adam Turinas recently gathered insights from dozens of health tech marketing leaders on what trends they foresee.

In this episode, Adam summarizes the 9 big themes that will shape marketing strategy in the year ahead.

Some overarching trends include a shift from volume to quality mindsets, more responsible adoption of AI, and tighter alignment between teams like marketing, sales and customer retention.

While budgets may remain flat and proving ROI is crucial, there remain opportunities for savvy marketers focused on driving and showcasing measurable outcomes. 

Specific topics covered include:

- Budget pressures and the importance of ROI  

- Accelerating AI adoption + ethical considerations   

- Moving from lead quantity to quality

- Quantifying marketing’s revenue impact

- Video production challenges  

- Opportunity in linking PR and content    

- Writing still a vital in-house skill

- Tech stack consolidation pressure  

- Rising priority of customer retention

Whether you lead marketing at an emerging health tech startup or an established industry giant, this data-driven episode will help you craft strategies aligned with 2024’s key trends.

You can watch the video here too