From Words to Revenue: Using Brand Voice to Attract Aligned Clients | RR335

Nov 4, 2025

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Have you ever read your own website or LinkedIn post and thought, “That doesn’t sound like me at all”? I know I have.

This week on Relationships Rule, I sit down with Patricia Viscount — a brand voice strategist and former Canadian Army officer — who helps professionals find their true voice in business. Patricia believes your real advantage isn’t in fancy words or perfect grammar… it’s in sounding like yourself.

We talk about why so many people lose their natural voice when they write, how AI can actually help you stay authentic (when you use it correctly), and why your clients’ words might be the best copy you’ll ever have.

If your content feels stiff or too “professional,” this conversation will help you loosen up, sound more genuine, and connect more easily with the people you want to reach.

Listen in to discover:

The simple way to catch “robot-speak” in your writing
How to use AI tools without losing your voice
Why consistency across all your messages builds real trust
Listen now and get ready to sound more like yourself — because that’s where real connection starts.

Connect with Patricia:

Website: https://patriciaviscount.com/

LinkedIn: https://www.linkedin.com/in/patricia-viscount/

Facebook: https://www.facebook.com/patriciaviscountconsulting/

In appreciation for being here, I have some gifts for you:

A LinkedIn Checklist for setting up your fully optimized Profile:

An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won’t regret it.

AND … Don’t forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener!

Connect with me:

http://JanicePorter.com

https://www.linkedin.com/in/janiceporter/

https://www.facebook.com/janiceporter1

https://www.instagram.com/socjanice/

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