Course Lab: Lessons from Successful Online Course Creators

The Subscription Model: More Clients & Recurring Revenue (Nancy Shanteau)

8 snips
Mar 17, 2025
Nancy Shanteau, a passionate coach and co-author of 'Access to Power', dives into her intriguing journey as a course creator focused on certification for Cooperative Communication Trainers. She shares her revolutionary subscription model that merges coaching services with online courses, enhancing client retention and generating stable revenue. Nancy highlights the significance of community and structured resources in supporting personal growth while offering advice for aspiring creators. Her insights illuminate the path to transforming coaching into a sustainable business.
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ANECDOTE

Unconventional Coaching Start

  • Nancy Shanteau's coaching journey began unexpectedly after a suggestion from her Aikido sensei.
  • Following advice from successful coaches led her to build a thriving referral-based practice within a year.
INSIGHT

From Coaching to Courses to Subscription

  • Nancy's coaching practice evolved to include online courses, starting with in-person offerings and transitioning to online platforms like Ruzuku.
  • She bundled courses and coaching hours, which led to over-enrollment and a shift towards a subscription model.
ADVICE

Subscription Model for Coaches

  • Combine a subscription model with bundled courses and a weekly group coaching program.
  • This structure offers ongoing support and resources while incentivizing subscription sign-ups.
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