Yaacov Martin, Co-Founder & CEO or Jifiti

Jifiti, a buy-now-pay-later white-label point-of-sale financing system for eCommerce, evolved from a gift registry business idea into a thriving company. Under the direction of co-founder & CEO Yaacov Martin, the company has leveraged financial backing with major retailers and retail holding companies to find a sweet spot in a growing industry. Yaacov shares the story of the company's founding, it's pivot of sorts into by now pay later, and how the company has grown since.