How the Savannah Bananas turned absurd baseball into big business

Doing the game of baseball differently. Think an 11-rule system, one of them being that if a player bunts, they are automatically out. If a fan catches a ball, the player is out. All-in-ticket pricing means that food and your seat are included in one price. Players dancing out of the blue in the outfield. A person pitching while being on stilts. A two-hour time limit for the game. If you think this all sounds ridiculous, you are right — the thing is, it's being done already! Enter the Savannah Bananas, an independent baseball team founded officially in 2016 by Jesse Cole. The Bananas have gone from a sports sideshow to the real deal, filling out stadiums reserved for pro teams and appearing on ESPN. Yahoo Finance Executive Editor Brian Sozzi talks on the Opening Bid Unfiltered podcast with founder and owner Jesse Cole. Coles shares why he views Walt Disney as one of his ultimate business inspirations and how he got a business like the Bananas off the ground in a competitive sporting arena. Cole also details what’s next for his company after a transformational 2025.

Yahoo Finance's Opening Bid Unfiltered brings you a high-octane take on the freshest analyst calls, wildest stock moves, and shrewdest commentary in the business world. Executive Editor Brian Sozzi puts Wall Street's finest through their paces in this essential conversation for every investor, before the stock market opens.

Find this episode's transcripts and more episodes of Opening Bid Unfiltered at http://finance.yahoo.com/videos/series/opening-bid/.

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Yahoo Finance's Opening Bid Unfiltered is hosted by Brian Sozzi and produced by Langston Sessoms.

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