Talking to Ourselves cover image

Talking to Ourselves

Fernando Machado

Feb 3, 2020
01:02:57
Fernando Machado is Global Chief Marketing Officer of Burger King. In just six short years, Fernando has led some of the all-time most famous and awarded campaigns, including 'McWhopper', 'Whopper Neutrality', and most recently 'Whopper Detour', winner of three Grand Prix at Cannes in 2019, including Titanium.
Under Fernando’s leadership, Burger King has been honored as Client/Brand of the Year at every major award show.
Fernando is the first person ever to be awarded two separate times by Adweek as Grand Brand Genius. He’s been recognized by Business Insider as the #1 Most Innovative CMO, by the Art Directors Club as Marketer of the Year, by AdAge’s Top 50 Most Creative People in Business, and by both Forbes and Fast Company’s Top 100 Most Creative People in Business.
Prior to joining Burger King, Fernando worked his way up at Unilever for 18 years, starting as an intern, and culminating with the groundbreaking Dove 'Beauty Sketches', 2013 Titanium Grand Prix winner at Cannes.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode