Fernando Machado is Global Chief Marketing Officer of Burger King. In just six short years, Fernando has led some of the all-time most famous and awarded campaigns, including 'McWhopper', 'Whopper Neutrality', and most recently 'Whopper Detour', winner of three Grand Prix at Cannes in 2019, including Titanium.
Under Fernando’s leadership, Burger King has been honored as Client/Brand of the Year at every major award show.
Fernando is the first person ever to be awarded two separate times by Adweek as Grand Brand Genius. He’s been recognized by Business Insider as the #1 Most Innovative CMO, by the Art Directors Club as Marketer of the Year, by AdAge’s Top 50 Most Creative People in Business, and by both Forbes and Fast Company’s Top 100 Most Creative People in Business.
Prior to joining Burger King, Fernando worked his way up at Unilever for 18 years, starting as an intern, and culminating with the groundbreaking Dove 'Beauty Sketches', 2013 Titanium Grand Prix winner at Cannes.
Under Fernando’s leadership, Burger King has been honored as Client/Brand of the Year at every major award show.
Fernando is the first person ever to be awarded two separate times by Adweek as Grand Brand Genius. He’s been recognized by Business Insider as the #1 Most Innovative CMO, by the Art Directors Club as Marketer of the Year, by AdAge’s Top 50 Most Creative People in Business, and by both Forbes and Fast Company’s Top 100 Most Creative People in Business.
Prior to joining Burger King, Fernando worked his way up at Unilever for 18 years, starting as an intern, and culminating with the groundbreaking Dove 'Beauty Sketches', 2013 Titanium Grand Prix winner at Cannes.