In this episode, host Phil Treadwell welcomes Michael Sweigert, mortgage professional and fellow podcast host. Michael shares insights on connecting with audiences, leveraging social proof, and using multiple engagement methods beyond just a website. The discussion debunks podcasting myths, emphasizing that social media and podcast success doesn’t require expensive gear—just a phone, a mic, and a willingness to start. Don’t miss this episode filled with tips and tricks to build your reputation from the screen to in-person!

Starting out in lending at the ripe age of 24, Michael quickly earned the moniker of the Bearded Banker, becoming a customer favorite known for his expertise, transparency, and enjoyable sense of humor. Starting out in the mortgage industry completely on his own, he started using unconventional methods to develop referral partnerships - with one of those being his podcast. 

00:20 Meet Michael

02:50 Going in Blind

05:30 From Transactional to Relationships

08:15 Changing Your Strategy

09:50 Connecting With Content

13:20 Think Like a Consumer

14:45 What is Your Social Proof?

18:40 It’s Not Just the Website

20:35 Build an Arsenal of Methods

22:20 The Myths of Podcasting

24:00 Only a Mic and a Camera

27:25 More Than Just a Podcast

30:10 Podcasting and Sphere of Influence

34:45 Your Phone is Enough

38:50 Podcast Success Stories

43:20 Just Do It

Connect with Michael and his podcast! Instagram | Website

Bluetooth microphone set

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