Mortgage Marketing Expert 217 Beyond the Mic with Michael Sweigert
In this episode, host Phil Treadwell welcomes Michael Sweigert, mortgage professional and fellow podcast host. Michael shares insights on connecting with audiences, leveraging social proof, and using multiple engagement methods beyond just a website. The discussion debunks podcasting myths, emphasizing that social media and podcast success doesn’t require expensive gear—just a phone, a mic, and a willingness to start. Don’t miss this episode filled with tips and tricks to build your reputation from the screen to in-person!
Starting out in lending at the ripe age of 24, Michael quickly earned the moniker of the Bearded Banker, becoming a customer favorite known for his expertise, transparency, and enjoyable sense of humor. Starting out in the mortgage industry completely on his own, he started using unconventional methods to develop referral partnerships - with one of those being his podcast.
00:20 Meet Michael
02:50 Going in Blind
05:30 From Transactional to Relationships
08:15 Changing Your Strategy
09:50 Connecting With Content
13:20 Think Like a Consumer
14:45 What is Your Social Proof?
18:40 It’s Not Just the Website
20:35 Build an Arsenal of Methods
22:20 The Myths of Podcasting
24:00 Only a Mic and a Camera
27:25 More Than Just a Podcast
30:10 Podcasting and Sphere of Influence
34:45 Your Phone is Enough
38:50 Podcast Success Stories
43:20 Just Do It
Connect with Michael and his podcast! Instagram | Website
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