The Mobile User Acquisition Show βοΈ How to build your own algorithm to drive UA performance with rewarded video networks - with Warren Woodward (Co-Founder at Upptic) ποΈ
Our guest today is Warren Woodward, Co-Founder & Chief Growth Officer at Upptic.
In 2010 Warren quit his day job in the film industry to go full time into building a one-man performance marketing agency, quickly pivoting to mobile around the dawn of the App Store. He has since built marketing divisions and launched massive apps for companies like Nexon, Wargaming and Blastworks. In 2019 Warren co-founded Upptic, a company focused on providing growth services and growth automation technology to app developers.
Iβm excited for this interview because Warren describes a solution to a significant pain point for marketers - how to optimize their performance on rewarded video networks where there are thousands of source apps. Today Iβm thrilled to explore the elegant and effective approach to cut through this complexity that Warren describes.
Key Highlights:
π£οΈ What an engineer at a big ad tech company said that made Warren realize as to what the incentives of ad tech companies were.
π€ What ad tech algorithms typically optimize for.
π What channels is it worth building your own algorithm for.
π The key rules that Warren recommends using for optimizing rewarded video networks.
π€ How to find statistical significance in decisions based on these rules if data is skewed by outliers.
πΈ Advertisers can lose a lot of money on the long tail of unexplored inventory.
π How a marketer should begin to approach codifying their work.
π¨βπ» The different levels of automation that a marketer can pursue based on their resource availability.
π― The optimal workflow - and the fallback workflow that between them can work with nearly every partner.
π€·ββοΈ Do the rules of the algorithm need to change for a completely new network?
π Does this approach of building rules based on performance of supply pools work on programmatic traffic?
Check out the full transcript and show notes here: https://mobileuseracquisitionshow.com/episode/how-to-build-your-own-algorithm-to-drive-ua-performance-with-rewarded-video-networks-with-warren-woodwardco-founder-at-upptic/
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