Why T-Shaped marketers will win the future of Google Ads (w/ Miles McNair) | S3 EP6

"AI will take our marketing jobs". How many times have you heard that in recent years?

Miles McNair (Founder of The PPC Hub & Co-Founder of PPC Mastery) joined us for the finale of Season 3 to explain why the future of marketing doesn't belong to AI - but marketers who can adapt and expand their skillset to offer more value than AI ever could.

Miles spoke about his framework - becoming a "T-shaped Google Ads Specialist" in detail, explaining what you need to do to futureproof yourself and your marketing career going forward.

Timestamps:

0:00 - Coming up

1:33 - Intro

5:20 - Additional resources

6:46 - What is a T-Shaped Google Ads Specialist?

13:47 - How Miles became a T-Shaped specialist

18:42 - Optimizers vs. Maximizers

21:26 - Broadening your value proposition

29:09 - The AI risk for marketing jobs

32:12 - Key books & resources for marketers

37:00 - Should you be worries about the 'AI apocalypse'

44:56 - Zuckerberg's fully-automated marketing future

48:28 - One piece of advice for marketers right now

50:28 - Final thoughts

Don't have time to watch? Get the written highlights from the session here: https://www.lunio.ai/blog/futureproofing-yourself-as-a-t-shaped-marketer

Follow Miles on LinkedIn: https://nl.linkedin.com/in/milesmcnair

The PPC Edge Newsletter: https://www.ppcmastery.com/blog

The PPC Hub Community: https://www.ppcmastery.com/hub

Get more free PPC tools, webinars, and resources at: https://www.lunio.ai/resource-library