Topic: Marketing and ticketing strategies in the live entertainment industry.
Lou D’Angeli discusses his life journey, Cirque du Soleil’s marketing strategy in Las Vegas, one of the most competitive and marketing-intensive markets in the world, the most effective channels used by Cirque to promote different shows to different people, the management of the brand’s consistency across its multiple shows, its adaptation to a permanently evolving marketing ecosystem, and the measurement of the ROI of its marketing programs.
Superception