Dev Interrupted Why 1 Good UX Is Worth 5 Engineers w/ Toast's Director of Engineering Brad Pielech
Few companies have mastered making products consumers actually want to use like Toast.
A $30 billion giant in the tech-food business, Toast faced their worst case scenario during the pandemic when the restaurants at the heart of their business were all forced to shut down.
Toast rose like a phoenix to become one of the best success stories of pivoting during the pandemic by making users love using their food delivery systems.
To understand how Toast became one of the great success stories of the last 2 years, we spoke to Brad Pielech, the company’s Director of Engineering.
An amazing conversation that’s informed how we think about product at LinearB, Brad made a flawless case for the importance of UX - and why the alliance between UX and devs at Toast produced a market-beating pivot that took the company from unicorn to brink of collapse and back again.
Toast is hiring: https://careers.toasttab.com/jobs/search
Brad's LinkedIn: https://www.linkedin.com/in/bradfordpielech
Join our Discord Community ►► discord.gg/devinterrupted
Our Website ►► devinterrupted.com/
Want to try LinearB? Book a LinearB Demo and use the "Dev Interrupted Podcast" discount code.
Have 60 seconds? Review the show on Apple Podcasts
Support the show:
- Subscribe to our Substack
- Leave us a review
- Subscribe on YouTube
- Follow us on Twitter or LinkedIn
Offers: