Lester Sydney firmly believes that you need a multi-threaded approach when it comes to prospecting. Cold-calling must be a part of your overall prospecting toolkit. So how do you prepare for cold-calling? How do you keep a cold call engaging and reach your objective of scheduling a follow-up? Lester shares his fun strategy in this episode of Sales Reinvented.

Outline of This Episode

[0:42] What is cold-calling? Is it still relevant?
[1:58] The art and science of cold-calling
[3:02] How Lester prepares for cold-calling
[4:32] Lester’s unique opening technique
[6:15] How Lester keeps a cold call engaging
[7:58] Tools, technology, and metrics
[10:24] Lester’s top 3 cold-calling dos and don’ts
[14:26] How Lester handles objections and rejections

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Lester Sydney’s Fun Cold-Calling Opening Line, Ep #408