The Game with Alex Hormozi 6. Discount Promotions | $100M Lost Chapters Audiobook
24 snips
Nov 14, 2025 Discover how massive discounts can spark action from reluctant customers and why they should be part of a broader offer. Explore four creative ways to present discounts, from percentages to final prices, and learn when to use absolute pricing for clarity. Uncover the benefits of using discounts to generate leads and aid conversions, while avoiding the risks of training customers to wait for deals. Plus, find out about a clever five-minute appointment method to pre-qualify leads and ensure sales efficiency.
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Big Discounts Create Real Behavioral Change
- Massive discounts (≈50%+) create perceived value gaps that drive action.
- Small marginal discounts (5–25%) usually just cut margin and fail to change behavior.
Test Four Ways To Display Discounts
- Test four ways to display a discount: percentage, absolute amount, relatable equivalent, and the discounted price.
- Cycle formats to find what resonates and keep fresh creative when promotions fatigue.
Use Absolute Prices For Familiar Services
- Use absolute prices for well-understood products and services so prospects can compare value.
- Avoid discounting vague or complex services without clarifying price first.