Markigy: The Science of Marketing Strategy Category Creation Demands Being Real w/ Crystal Black
True leadership is about listening.
You need to listen to your customers, your employees, and all your stakeholders if you want to succeed in any business.
And that’s especially true at the startup stage — and doubly so when engaging in category creation.
That’s something our latest guest, Crystal Black, understands all too well. Across her wealth of experience with early-stage category creators, she has learned that success stems from a solid understanding of the stories that matter in a business — and using that understanding to cultivate an environment where everyone can bring their full selves to the table, showing up authentically and honestly.
In this episode of Markigy, Crystal and Leanne discuss:
- How marketers can benefit from listening and learning
- The importance of value-alignment
- How to cultivate customer relationships and lead more effectively
- How to embrace customer stories and level up your marketing
- Why DEI builds stronger organizations
- The importance of defining “good” in the workplace
The actionable takeaways mentioned in this episode are:
- Listening to your customers and key stakeholders is the key to long-term success
- DEI efforts aren’t just for show — it’s the secret to stronger businesses and better outcomes for everyone involved
- Smaller organizations need to capitalize on their nimbleness advantage
To learn more subscribe to Markigy with Leanne Dow-Weimer.
This episode was produced and brought to you by Reignite Media.
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