In this episode, we explore messaging mentor Ellie Kime's unique approach to private podcasting with her "choose your own adventure" lead magnet. Discover how she created a self-segmenting audio experience that helps business owners identify their specific messaging challenges while simultaneously qualifying them as ideal clients. Learn why this interactive format outperforms traditional lead magnets and how it's transformed her sales conversations.

Topics Covered

The concept behind choose your own adventure private podcasts
How self-segmenting audio content works in practice
Using private podcasts to qualify clients before sales calls
Creating immersive marketing experiences with audio
Leveraging listener data to understand audience needs
Converting audio listeners into one-to-one clients
The psychology behind permission-based content consumption

Links Mentioned

Website: https://www.eleanormollie.co.uk
Instagram: https://www.instagram.com/eleanor_mollie
Threads: https://www.threads.net/@eleanor_mollie
Inside The Jar Podcast: https://www.eleanormollie.co.uk/jar

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