AGL 437: Noam Krasniansky

Noam Krasniansky is a serial entrepreneur and innovator with a diverse background in product development, sales, and technology. He is widely recognized for his appearance on the television show “Shark Tank,” where he and his wife, Irene, secured a deal for their company, Bambooee.

Krasniansky’s entrepreneurial spirit began early in life, with ventures ranging from selling orange juice in Costa Rica to hawking products on TV shopping channels. His passion for building companies from a simple idea led him to co-found Bambooee with his wife. Bambooee is an eco-friendly brand of reusable bamboo paper towels, and their success on “Shark Tank” propelled the company to significant sales and national recognition. However, this success also brought a new challenge: widespread counterfeiting and imitation of their product.

The experience with Bambooee’s intellectual property being compromised led Krasniansky to a new and innovative solution. He realized that traditional patents and legal protections were often insufficient in the face of a global counterfeit market. This challenge became the catalyst for his next venture, Komposite Blockchain.

As the founder of Komposite, Krasniansky has focused on using blockchain technology to create a cutting-edge platform for brand protection. Komposite’s solution aims to safeguard products from counterfeiting and imitation by linking physical goods to unique digital fingerprints and non-fungible tokens (NFTs). This system provides a decentralized and verifiable way to prove a product’s authenticity, giving brands and consumers peace of mind.

Krasniansky’s journey from a traditional product entrepreneur to a Web3 innovator highlights his ability to adapt and find solutions to complex problems. He is a frequent speaker and podcast guest on topics related to entrepreneurship, blockchain, and the future of brand protection in a digital economy.

Today We Talked About