
Mamamia Out Loud "Hold On, I Just Need To Vent"
10 snips
Jan 22, 2026 Explore the intriguing rise of MM queer romance books and why straight women are their biggest fans. The hosts dive into how streaming shows cater to distracted viewers and the nuances of effective pacing. They analyze the successful appeal of male-male romance and its liberation for female audiences. A lively debate unfolds on whether venting with friends is harmful or beneficial, alongside tips for healthy venting practices. Plus, get recommendations for binge-worthy shows and quirky essentials like fresh underwear!
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The New TV Attention Economy
- Streaming releases now demand immediate hooks and repeated plot signposts to capture distracted viewers.
- Shows either simplify and repeat plot points for second-screen audiences or present deep mysteries for obsessive fandoms.
Straight Women Drive MM Romance Boom
- MM (male-to-male) queer romance is hugely consumed by straight women, creating a major market shift.
- The genre's TV success builds on an established book market where roughly 60–80% of buyers are women, many straight.
Escape From The 'Heroine Burden'
- 'Escaping the heroin burden' explains why straight women enjoy male-male romance: it frees them from inserting themselves into the female role.
- Watching two men allows viewers to relax judgement and enjoy romance without gendered baggage.



