In this episode of the GrowthTLDR, we talk to Philip Inghelbrecht, the CEO and Co-Founder of Tatari, a data and analytics company for TV advertising.
For a lot of us working in marketing and growth, we've leveraged near every digital channel and platform to grow audiences for our company. But, for many of us, it's like we've had very little experience with TV advertising.
Tatari is aiming to change all that by making TV advertising feel just like Digital advertising. We talk to Philip about how he started Tatari, what it is like growing a company in a well-established industry like TV, and how we should measure the performance of our TV ads.
Happy Growing!
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.