The pure trap of life isn't when you're in a situation that feels like hell. Life's biggest trap is when you're comfortable. When you're in a position where you could achieve your potential if you applied yourself, but where you're at seems "good enough" and you choose to reside there for way longer than you should. As today's guest explains, he realized this is where he was, and he became so disgusted that he would take such an easy route, he knew he needed to make a big change. That big change, as you will find out in today's episode, has paid off big for Russ Ruffino.

Today's sponsor is Discover Praxis. Right now, listeners of E11 can get a $1,000 scholarship + a free book! Simply follow the link: discoverpraxis.com/essential11

RUSS RUFFINO

Russ Ruffino is a business coach with a no-nonsense, high-reward approach to attracting the right clients at the right price. Back at the height of the economic recession, Russ Ruffino paid his bills working hard hours as a bartender. He was first inspired to launch his career during this time after noticing a friend’s success in online marketing and social media. Russ Ruffino was so inspired by the industry that he threw himself completely into learning how to create and sell products online. Now known as Clients on Demand, he developed an ebook and video course based on his ideas and priced it at $197– and to his surprise, he made a sale. Russ quit his bartending job with no more than $500 in his pocket, ready to start a new business journey.

PLACES YOU CAN FIND RUSS

Instagram - @russruffino

Website - https://www.clientsondemand.com/

Russ Ruffino - An In Demand Entrepreneur