In the latest episode of What the Tech, we sat down with Raymond Fitzpatrick, CEO and founder of Profitual, a New Brunswick-based company on a mission to democratize financial intelligence for SMEs. Ray is an experienced finance leader and former VC who saw a critical gap in the market: Startup founders determined to disrupt their industries often lack the financial expertise needed to navigate growth and make confident decisions as they scale.

Profitual was born from a simple but powerful observation—the playing field isn't level for founders without financial backgrounds. Ray and his team are executing on a vision to provide innovative AI-powered financial tools that transform complex data into clear, actionable insights, allowing founders to make the kind of informed decisions that can mean the difference between thriving and merely surviving.

Boast accelerates the success of innovative businesses globally with software that integrates financial, payroll, and engineering data into a single platform of R&D intelligence.

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Intro and Outro music provided by Dennis Ma whose mixes you can find on Soundcloud at DJ DennyDex.

From Finance Leader to Founder: How Profitual is Democratizing Financial Intelligence for Startups