In episode 726, join Rob Walling for a solo adventure where he covers several topics. In this episode he reveals the sales details around “The SaaS Playbook” by sharing the volume and sales channel data. He explores the importance of motivation over mere access to information, particularly for developers, with the introduction of AI. Rob also previews several exciting projects to be released in the near future.

Topics we cover:

2:49 – The SaaS Playbook sales channel breakdown
8:20 – Learnings from the book launch
9:51 – Upcoming books and courses
12:07 – ”Teach them how to run fast, better”
16:04 – Access to information vs. motivation
19:40 – Creating your onboarding last

Links from the Show:

Discretion Capital
Einar Vollset (@einarvollset) | X
Episode 707 | Once.com, Open Source to FT Income, and More (Hot Take Tuesday)
TinySeed
The SaaS Playbook
The SaaS Launchpad video course
Sherry Walling (@sherrywalling) | X
Netflix’s Sprint
John Romero (@romero) | X
Masters of Doom by David Kushner
Doom Guy by John Romero

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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