To paraphrase a great philosopher, brand ideas are like small intestines – everybody has one. But could you build something with that idea in less than an hour? In this episode, we meet with David Jones,founder and CEO of The Brandtech Group, a $4 billion company which invested heavily in integrating AI into marketing and advertising services by acquiring leading companies like Pencil and Jellyfish. Jones says GenAI tools tailored to brands make that idea possible, so we challenge him and creative director James Dow to make it happen, right here, right now on the podcast.
While that’s happening, we also take a look inside a few of the large-scale tools being deployed by major ad agencies right now. Omnicom Advertising Group chief operating officer Deepthi Prakash gives us a peek under the hood of TBWA Worldwide’s CollectiveAI platform, which it has built working with companies like Microsoft, OpenAI, Google, Adobe, and more to create tools trained on decades of successful strategies, creative work and philosophies, then utilized to help inform and evaluate new work and ideas.
I won’t spoil the brand idea we have, but by the end, you may just have a new favorite toothpaste.