Full-Funnel B2B Marketing Show Episode 35. The pillar system to achieving revenue goals with Brian Margolis
Nov 26, 2020
55:50
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Brian is a former environmental and fisheries scientist turned entrepreneur. He is the creator of The Pillar System and author of the book “The Index Card Business Plan for Sales Pros and Entrepreneurs.” His client list ranges from individual sales reps to Shark Tank entrepreneurs and Fortune 500 companies.
In this episode you'll learn:
- How to persuade executives to shift from focusing on expecting instant results with outbound activities to the activities that will help to generate long-term revenue results
- The most critical mistake marketing and sales make when running their campaigns (and it's not an ICP)
- Why so many sales folks are not satisfied with sales training they are taking?
- 3 things you need to look at to find the 20% of activities that generate 80% of your results
- How to identify the root reasons of your sales challenge and fix it
- 2 points that make
- And the last questions comes to non-sales touches. Most sales have very straightforward approach with a cold outreach trying to book appointments. How to change their mindset that non-sales touches are crititical? What are the most effective NSTs you can share?How to find a right balance between sales and non-sales touches?
Download free copy of "How to Use the Pillar System to
Simplify Your Strategy and Magnify Your Results": ProductivityGiant.com
Brian on LinkedIn: https://www.linkedin.com/in/margolisbrian/
Join 3500+ B2B marketers from companies as Siemens, Tribe47, House of Marketing, Zoho and many other at Getleado Insider Email community: https://getleado.com/marketing-newsletter/
Brian is a former environmental and fisheries scientist turned entrepreneur. He is the creator of The Pillar System and author of the book “The Index Card Business Plan for Sales Pros and Entrepreneurs.” His client list ranges from individual sales reps to Shark Tank entrepreneurs and Fortune 500 companies.
In this episode you'll learn:
- How to persuade executives to shift from focusing on expecting instant results with outbound activities to the activities that will help to generate long-term revenue results
- The most critical mistake marketing and sales make when running their campaigns (and it's not an ICP)
- Why so many sales folks are not satisfied with sales training they are taking?
- 3 things you need to look at to find the 20% of activities that generate 80% of your results
- How to identify the root reasons of your sales challenge and fix it
- 2 points that make
- And the last questions comes to non-sales touches. Most sales have very straightforward approach with a cold outreach trying to book appointments. How to change their mindset that non-sales touches are crititical? What are the most effective NSTs you can share?How to find a right balance between sales and non-sales touches?
Download free copy of "How to Use the Pillar System to
Simplify Your Strategy and Magnify Your Results": ProductivityGiant.com
Brian on LinkedIn: https://www.linkedin.com/in/margolisbrian/