Between Two COO's with Michael Koenig Lime COO, Woody Hartman, on micromobility, helping Lyft grow from $100K to $3B in revenue, launching 24 markets in 24 hours, creating joy, how to coach, and summiting Everest
Woody Hartman, COO of Lime and former VP of Global Operations at Lyft, sits down with Michael to talk about the challenges in scaling a micro-mobility company, how Lime’s gained a competitive advantage over other players in the market, and why he chose to climb Mount Everest following his time at Lyft!
A biz ops wizard, Woody’s career started as a Business Analyst at McKinsey in 2006, focused on M&A and private equity due diligence. With a passion for creating joyful customer experiences, Woody jumped to the gaming and entertainment website IGN, leading corporate strategy before attending Stanford University’s Graduate School of Business, where he was amongst the top students, earning him distinction as a Siebel Scholar.
Following a short stint at Disney as a Global Development Associate for Imagineering, Woody joined Lyft in February 2013 as employee 34. Initially tasked with leading Lyft’s launch in Los Angeles, just the company’s second market, Woody mastered these rollouts, becoming the company’s VP of Global Operations in September 2017.
Before departing in September 2019, he helped grow the company from $100k to $3 billion in annual revenue. He led hallmark company growth events such as 24 launches in 24 hours and launching in New York with only two weeks’ notice.
After six years with the company, Woody embarked on a new challenge: summitting Mount Everest! Returning to the business world as the President & Head of Product at TeamSnap in March 2020, Woody led the sports app company to double its revenue and its first profitable quarter. Approached with the opportunity to lead a micro-mobility company through its next phase, Woody recently joined Lime in January 2022. With rumors of a Lime IPO following its first profitable year, Woody’s vast expertise and experience have him well-prepared for the work the company has cut out for him.
Where to find Woody: