The Alternative Investment Podcast How To Tell Your Story And Get Noticed, With HGTV Star Tarek El Moussa (Episode 101)
Feb 22, 2023
Tarek El Moussa, HGTV star and founder of TEM Capital, shares his energetic insights on brand storytelling in real estate. He discusses the hurdles of flipping 13 houses in 10 months, emphasizing authenticity and resilience. Tarek highlights the importance of personal branding and connections in investment success, sharing anecdotes from filming a wedding special for HGTV. He stresses taking swift action on opportunities to avoid regrets, illustrating how storytelling can differentiate in the competitive world of asset management.
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The Short Sale That Sparked a Career
- Tarek El Moussa's journey to TV began after a short sale where he made $7,000 while the flipper earned $130,000.
- This motivated him to become a real estate investor, despite discouragement from others.
From Convention to TV Pitch
- After attending a real estate convention, Tarek decided to pursue a TV show about flipping houses.
- He filmed a sizzle reel, but initially, no networks were interested.
Seize the Moment
- Act on opportunities when you're excited and motivated.
- The longer you wait, the less likely you are to follow through.