Tech Today with Eric Tarczynski The Future of Taste and Creativity with Scott Belsky
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Jun 11, 2025 
Scott Belsky, a partner at A24 and former Chief Product Officer at Adobe, discusses the transformative power of AI in creativity. He delves into how taste is becoming a key differentiator in a sea of content and the shift toward ideation over production. Belsky emphasizes the growing importance of authenticity in storytelling, and how behind-the-scenes perspectives will be vital. He also touches on the future landscape of AI-creative collaborations and shares insights on significant tech developments making waves in the industry.
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Early Stage of AI in Creativity
- We're in the early stages of AI transforming creativity, seen as a new tool to explore edges of imagination.
- Human taste remains crucial in guiding ideas, even as AI accelerates production processes.
Taste and Branding in AI Content
- As AI commoditizes content creation, taste and branded meaning become the new differentiators.
- Consumers will seek content infused with humanity and scarcity, raising the value of authentic branded work.
Leverage Content Authenticity Metadata
- Use content authenticity metadata as a digital artist's signature to build trust and value.
- Sharing process and metadata behind creations will strengthen connection and increase worth in digital content.